Showroom Reckoning: How the Rise of Direct EV Sales Is Rewriting the Rules of American Auto Retail
Tesla proved it was possible. Rivian and Lucid followed the path. Now, as direct-to-consumer electric vehicle sales gain momentum across the United States, the traditional franchised dealership model faces its most consequential challenge in a century. What emerges from this collision between old infrastructure and new commerce may define how Americans buy cars for generations.